Player enjoyment is central to computer games, there is currently no accepted model of player enjoyment in games. Player enjoyment is the single most important goal for computer games. If a player does not enjoy the game, they will not play the game and therefore it will not sell. Many factors will reduce the player enjoyment and hence reduce the market penetration of the game.
There are many heuristics in the literature, based on elements such as the game interface, mechanics, gameplay, and narrative. These and others have been integrated into a validated model that can be used to design, evaluate, and understand enjoyment in games, as well as test the playability and instructional design of the game.
We call it “Gamability Testing”.
Using our model, we can predict the market success of any video game or even software product. We analyze the player behavior through various methodologies and techniques. This can be done at any stage throughout the development process, from initial storyboard designs through to beta or even finished products. We can also advise on changes to a game for the second release within a series.
The success of any product is based on how well it sells. Unfortunately, research shows that most video game development costs are never recouped during the sales cycle of the product. This is not always because the idea was a bad one, but often the implementation of the idea missed the mark. Developers and publishers will always test their beta product using game testers and sometimes employ quality assurance evaluators to ensure high standards are maintained. However, this is usually done at the final stages of development and only major bugs can be attended to, if the publishing schedule is to be met.
At Pivec Labs, we analyze what factors will detract from the essence of the game and provide recommendations where these can be changed. This can be and should be done as early as possible within the development cycle, and can be iterative throughout the development. We offer eye-tracking testing and analysis of products from initial prototypes through to completed games. The resulting report will suggest enhancements in screen design, feedback placement, and game mechanics. We can analyze a game idea or prototype for immersive qualities and player enjoyment, and recommend changes to the design, the structure, or the mechanics of the product. At Pivec Labs, we have multiple techniques of evaluating player emotions and the overall experience of a player. We can provide feedback and recommendations that will ensure the repeated engagement of targeted and other audiences, and increase the sales of your product.
Review the services we provide at Pivec Labs or contact us for further information.